Mother's Day Campaign
This campaign focused on happy moments for mom. Mother's day looked a little different again this year. A sense of peace had finally been restored and a new excitement to enjoy those sparks of happiness arose, taking the place of fear and anxiety. We wanted to feature storytelling moments that capture mom in her element and invoke the feeling of those happy moments. I worked with the art director, copy editor and project manager to create an omni campaign creating the overall look and feel for the mother's day campaign across all media platforms.
